Author: MJT
How to Choose a Fund Raising Organization
If you are considering bringing in a fund raising
organization to help you with your nonprofit needs, there are some guidelines
to follow before you select the best company for you. The first factor that you
need to determine is how much of the responsibility you want your fund raising
organization to take. Some companies will assist with the development of a fund
raising program, and other companies will work to implement that program
successfully. You must decide what part of the process that you want your fund
raising organization to take over so that you can find a company that
specializes in that particular part of the process. Once you have determined
the type of fund raising organization that you want to work with based on the
responsibilities that the company will be taking over, there are other
considerations in deciding which company will be the best fit for your
organization.
Ethics and Values are Paramount
When choosing a fund raising organization to work with, it
is extremely important to find one that possesses ethics and values that are
parallel to your own. The people that run your fund raising efforts will be
representing your organization, and you want them to present themselves
accordingly. First, ask the representative of the fund raising organization
about the vision and mission of his company to ensure that they are similar to
your own. You can also inquire as to whether the company supports the “Donor Bill
of Rights,” so that you know that your potential donors will be treated with
the respect and courtesy that they deserve. You can also get references from
previous clients which will give you an idea of a proven track record and
ability to deliver what is promised.
Experience and Creativity are a Must
It is also important to research the fund raising
organization that you are considering to find out how long it has been in
business and what its reputation is with the community at large. Creativity is
another important aspect to a successful fund raising campaign, in order to
keep donors interested and employees or volunteers of your organization
excited. You can get information about the creative possibilities of the fund
raising organization by asking to see previous case studies as well as
representations of the work of the company. Another key to a creative fund
raising organization is the type of technology that it employs in its campaign.
Generally if the technology is up to date and used wisely, the fund raising
campaign has a greater chance of success.
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